About Shannon

Shannon Bullard SweetserShannon Bullard Sweetser, a southern transplant who embraces all things New England, voraciously studies and incorporates all aspects of inbound marketing in her personal and professional career.

While you’ll often find her tweeting, instagraming, yelping and checking in at local haunts on FourSquare, her obvious passion for social media, writing, and technology also lead her to embrace the entrepreneurial lifestyle of the Boston start-up community. For the past seven years, she’s been charged with growing sales leads, content and community offerings at several exciting start-ups in Boston including Zyrra, Brightcove, HubSpot, Zeer, PullnotPush Marketing and Smart Destinations, a web-based travel & tourism company.

In her free time, she enjoys mixing killer cocktails, snapping photos of street art, re-reading books by Haruki Murakami, and snapping photos of her friends.   Hailing from the South and educated in the North, she graduated magna cum laude with a B.F.A. in Writing, Literature, and Publishing and minor in Marketing Communications from Emerson College.

Her life might be best summarized by a quote by Mary Oliver, “I don’t want to end up simply having visited this world.”