Despite the relative new-ness of many of the inbound marketing tools available today, the methods many marketers are using appear surprisingly archaic.

If you’re still sending “email blasts” instead of setting up lead nurturing campaigns, you’re missing an incredible opportunity to engage your lead base.

Get Personal

One way to prevent your lead nurturing efforts from becoming stagnated is to personalize the experience for your leads. Most email software programs have a way to populate the first name into the email using a token which will generate the first name from your contact’s file. If you want, you can also use these built-in personalization tools to help drop other personalizing information into the email (company name, what compelling offer they downloaded, etc) to help make the experience seem more personal.

» Read more: MAKE SALES NOT WAR: 3 Ways to Stop Blasting Emails & Start Nurturing Leads!